Phan Minh Triet

DTC Strategy — Gaming Industry

Applied AI & LLMs

LiveOps & Player Growth

Head of SEA @ Aghanim

SEA Business Development

Phan Minh Triet

DTC Strategy — Gaming Industry

Applied AI & LLMs

LiveOps & Player Growth

Head of SEA @ Aghanim

SEA Business Development

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About

Triet Phan is a thought leader in Direct-to-Consumer (DTC) strategy for the gaming industry and Applied AI. As Head of SEA at Aghanim, he helps gaming companies build direct player relationships — growing revenue without platform intermediaries.

With over 15 years of experience in digital transformation and business analytics, and a Master's degree in Digital Transformation & Business Analytics, he actively writes and speaks about gaming DTC, LiveOps, player identity, AI-powered personalization, and how LLMs reshape game operations. His work bridges deep operating knowledge with practical go-to-market strategy across Southeast Asia.

  • Location: Ho Chi Minh, Vietnam
  • Languages: English
  • Skills:
    Figma
    Miro
    Adobe
    Python
    HTML
    SQL
    PHP
    Presentation
    WordPress
Areas of Expertise
Gaming DTC Strategy

Direct-to-Consumer channel strategy for game studios — web shops, direct payment infrastructure, and player relationship management that grow revenue without platform intermediaries.

Applied AI & LLMs

AI-powered personalization, LLM-driven game operations, and intelligent LiveOps systems that adapt to player behavior at scale and reshape how studios engage their communities.

LiveOps & Player Identity

Designing LiveOps programs and player identity frameworks that drive retention, increase LTV, and build lasting direct engagement — turning transactional players into loyal community members.

SEA Go-to-Market Strategy

Business development, publisher partnerships, and market expansion strategy for gaming companies entering or scaling across Southeast Asia's diverse and fast-growing markets.

Experience

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Xsolla
Singular
Ascend Money
FE Credit
Workbook
Italian Trade Commission
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Resume
Experience
2026 – Now
Head of SEA
Aghanim

Leading Aghanim's Direct-to-Consumer platform expansion across Southeast Asia. Working with gaming studios to build direct player channels, web shops, and LiveOps operations that bypass platform intermediaries and increase player LTV.

aghanim.com
2022 – 2026
Operations Director, SEA
Xsolla

Led initiatives to drive Xsolla's growth in the gaming market across Vietnam and Southeast Asia, building publisher partnerships and scaling payment infrastructure for mobile and PC game studios.

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Education
2021 - 2022
Asian Institute of Technology

Professional Master in Business Analytics & Digital Transformation

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This program focused on leveraging business analytics for enterprise-wide digital transformation. My thesis identified how building a digital ecosystem platform is critical for driving robust growth, mitigating risks, and ensuring long-term sustainability. I gained expertise in data-driven strategies to enhance operational efficiency and build resilient, modern digital business models.

Degree
Featured:
Blog
The First 90 Days of DTC: Prove a Learning System, Not a Transformation

A 90-day pilot succeeds when it closes one complete loop — from player signal to recognised outcome — under real operating conditions. Read more ›
The Purchase Is Not Complete Until Value Reaches the Player

Post-purchase operations are part of retention: the player should never have to reconcile payment, entitlement and support systems on the studio’s behalf. Read more ›
Checkout Is a Game Experience With Financial Consequences

Checkout is a trust-preserving handoff: identity, offer meaning, total price and the next action must remain coherent until the player authorizes payment. Read more ›
LiveOps Does Not Create Growth. Operating Capability Does.

LiveOps capability is an organisational property: clear ownership, controlled work in progress, reusable operating rules and fast recovery when change creates unintended consequences. Read more ›

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