Johnny,
Phan Minh Triet

Business Development

Strategic Partnership

Marketing Strategy

Go-to-market Strategy

Gaming, Web3 & Blockchain

AI Enthusiast

Blog
Asian Business Culture: Why Trust and Long-Term Relationships Matter [Ep.1]

Many businesses looking to expand often ask me about market entry strategies. Success in this endeavor depends on understanding Asian business culture, where building trust and maintaining long-term relationships are essential. Western approaches, such as conducting research, cold emails, and online demonstrations, frequently fall short. Instead, it is crucial to prioritize personal connections and collaborate with local leaders and business associations. My experience representing an international company has given me valuable insights into this vital aspect of conducting business in Asia.

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